Spykar presents Freeze 2015

Spykar Lifestyles, India’s most exciting denim brand for the youth presented the country’s largest B-boying dance competition at Phoenix Market City on Saturday. The competition received a record breaking participation from over 100 college students from across the country, which were judged by international bboying artists – Bboy Storm from Germany & Julius Beatbox from Sri Lanka; hosted by the famous emcee Mc Beep. Along with this, DJ Ivan Lendl from Hyderabad concluded the evening with the upbeat music hits and hip-hop tracks at the mall. Black Ice Crew, the seven year old Bboy group from India organized the evening, encouraged the participants with their experiences and doubled the energy on the stage.

Niels “Storm” Robitzky is world known Bboying artist from Germany, who excelled his childhood passion into profession. The early 90s saw his rise globally, especially with his golden win at the International Balle of the year. He has also performed with well know Bboy celebrities, and has now judged the Freeze 2015.  Julius is an extremely well-known talent in Beat boxing, singing, playing musical instruments (piano, guitar) and accapella to name a few. He is the first in Sri Lanka to introduce the Art of Beatbox to the country and has travelled across the globe for some mind-blowing performances.

The competition witnessed extraordinary talents through its four stages in the competition. The talent grew wider and the competition grew tougher at every stage for the. The qualifier rounds were the turning point of the evening as the eye-opening performances created a huge shout-out within the public. The audiences were found peeking up and above, finding their way for the best view—near the stage, at every floor, staircases and glass elevators—to watch the show.

 

 

 

The winners of the competition will get a direct-entry at The Culture’ 15- India’s Biggest Hip Hop & Urban Art Festival presented by Spykar, in Mumbai. The winner will receive an all-expense-paid trip by the organizing committee, gratifying them for their talent, along with exciting hampers by Spykar.

As Spykar has moved a step ahead of encouraging the youth in boosting their talents, Mr. Sanjay Vakharia – COO, Spykar expresses, “ The youth is the future of our country and as a youthful brand we feel obliged to encourage them to nurture their talent. B-boying as a talent hasn’t been a boost as it is on a global platform and Spykar has taken a continuous effort to showcase the talents.

The launch of the new collection at Spykar also encourages the zeal of adventure that is another facilitator for the youth.”

Diwali in Bangalore has started with a bang and Spykar Lifestyles celebrates the festival with its dhamakedaar offers. Visit the Spykar stores in the city for exciting festive offers in apparel & accessories. Sparkle your look this Diwali with denims, shirts, t-shirts, non-denim bottoms & with a panel of accessories from Spykar. Also do not forget to check out the e-commerce platform www.spykar.com Keep your feet tapping and card swiping!

About Spykar: Spykar is a brand synonymous with the youth and aspiration. Breaking the confines and expanding the horizon, the brand believes in evolving each day with the ever growing fashion world. Keeping pace with the fashion dynamism, the brand at every point epitomizes global fashion and is a beacon of effortless style. Mr. Prasad Pabrekar’s ambition and vision coupled with Mr. Sanjay Vakharia’s unwavering passion and strategic intent lead to the creation of Spykar, a brand which truly personifies excellence, aspiration and sustainability. Spykar has been voted as the “Most Exciting Indian Brand” in the Denim Category, by Brand Equity. The survey was carried out amongst 15-26yr olds.

For Further Information, contact:

Rimsha Minocha; +91-9920536475, rimsha@whitemarquesolutions.com

Merlyn Fernandes; +91-9833436855; merlyn@whitemarquesolutions.com