social media

Virtual Rakhi: How Digital Celebrations Are Keeping Sibling Bonds Alive

The video call notification comes at 10 AM sharp. On one side of the screen, a sister in Mumbai is…

2 months ago

Rise of Regional Micro Influencers: How They Are Winning India’s Young Audience

In recent years, the digital marketing landscape in India has undergone a massive shift. While celebrity endorsements and big-budget influencer…

2 months ago

The Rise of Minimalist Luxury Among Gen Z: Quality Over Quantity

The 22-year-old moves to a new house, a 500-square-foot apartment, with every corner feeling purposeful. One ceramic vase contains three…

2 months ago

When Education Becomes Performance: The Rise of ‘StudyTubers’ and ‘Studygram’

On YouTube, Instagram, and TikTok, a unique type of content creation has emerged. Studying used to be a solitary affair,…

2 months ago